LOCAL ACRYLIC NAIL ENHANCEMENTS MARKET RESEARCH

Identify 5 local nail providers who offer acrylic (liquid & powder) nail services. Collect accurate details on pricing, booking method, policies, and social media presence, then analyze the market to propose your starting prices and differentiators.

What to Research (for each provider)

  1. Business name and type (Salon / Independent Tech / Mobile)
  2. Location (address/neighborhood/city) and phone
  3. Booking method (website/app link, DM, phone/text) + deposit requirement and amount
  4. Cancellation policy (hours required & fee)
  5. Pricing (do the have different structures in their pricing?)
  6. Socials (Instagram, TikTok, Facebook, YouTube/Other)
  7. Reviews (average rating and # of reviews)
  8. Niche/style, special offers/memberships, accessibility notes
  9. Links to services page/booking and policy page

How to Research

  1. Use Google Maps, Instagram, Facebook, TikTok, Yelp, and booking platforms (Vagaro, GlossGenius, StyleSeat, Fresha, Square Appointments).
  2. Confirm they actually offer acrylics (terms: liquid & powder, hard-set acrylic, pink & white, sculpted).
  3. Record exact prices and policy text. If pricing is tiered by length or shape, capture the range and what triggers upcharges.
  4. Save 2+ screenshots per provider (services/prices + booking/policies). Name files clearly (e.g., SalonA_services.png, SalonA_booking.png).
  5. Stay professional—no copying proprietary images or text into your own marketing.

SLIDE DECK SUBMISSION PER BUSINESS

  1. Business name and type (Salon / Independent Tech / Mobile)
  2. Location (address/neighborhood/city) and phone
  3. Booking method (website/app link, DM, phone/text) + deposit requirement and amount
  4. Cancellation policy (hours required & fee)
  5. Pricing (do the have different structures in their pricing?)
  6. Socials (Instagram, TikTok, Facebook, YouTube/Other)
  7. Reviews (average rating and # of reviews)
  8. Niche/style, special offers/memberships, accessibility notes
  9. Links to services page/booking and policy page

YOUR REPORT

Explain what you learned from this assignment.

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