BGMU Quarterly Project Four

Course Overview

BGMU Quarterly Project Two

What You Offer – Defining Your Signature Service & Crafting Your Value Proposition
- Welcome to: Defining Your Signature Service & Crafting Your Value Proposition
- Core Concepts: Defining Your Signature Service & Crafting Your Value Proposition
Section One: Mapping the Client Journey
- Step 1: Map the Full Client Journey
Section Two: Strategic Content Mapping
- Audit Your Current Marketing Strategy
- Task and Deliverable
Section Three: Building Trust Through Strategy
- Create a Value-Driven Content Strategy
- Task & Deliverable:
Section Four: Build Your Client Journey SOP
- Where is the Value?
- Task
Q4: Final Project Submission
- Q 4 Final Submission:
- Submission: Client Journey SOP
- Submission: 30-Day Marketing Plan (90 Posts)
- Assignment 1: Storytelling Post
- Assignment 2: Educational Post
- Assignment 3: Behind-the-Scenes Post
- Assignment 4: Engagement Post
- Assignment 5: Sales Post